Email Marketing Basics


Time and tide wait for no man. A pompous and self-satisfied proverb, and was true for a billion years; but in our day of electric wires and water-ballast we turn it around: Man waits not for time nor tide.

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That was true when Mark Twain said it all those years ago and it has become even more true with the advent of the personal computer and email. We don’t wait for time and tide and we sure don’t want to wait days or months to communicate with family, friends, coworkers or customers. Snail mail delivery was the miracle of the twentieth century. Email is the miracle of the twenty-first century. The first thing that most people learn to do when they first sit in front of a computer is to send and receive email. There are a lot of people that think that if they can send and receive email, they are computer literate. People love email. They love to send email and they love to receive email…well, they don’t like to receive all email. The general computing public developed a real dislike for SPAM and that distinct hatred of SPAM brought about the CAN SPAM ACT.

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1 MB


Master Resell Rights

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Ebook, Website