Description
And… We’ll take 2 case studies as concrete proof. MSN Hotmail’s viral marketing success tale is practically in the domain of folk lore. Back in 95, when Sabeer Bhatia and Jack Smith approached the venture capital firm of Draper Fisher & Jervetson with their thought for a free e-mail service, the firm liked the theme but wondered how they’d draw in members and build a company around it. Nowadays there are more than thirty million participating members.
