Well good news: you’re on the right track! Social media is indeed a highly powerful tool for building a massive audience and connecting with that audience in a way that many brands and companies never will. But before you can start posting media and content, you first need a plan. What, you thought you could just dive in without any strategy? Your social marketing plan is essentially the strategy and the series of steps that you plan to follow in order to take your website or business from a small name or tiny blog; into massive, self-sustaining, professional organization.