Essentially, PLR stands for ‘Private Label Rights’. This describes a type of ‘license’ that gives the user the right to not only resell the product, but also to edit however they see fit. In your case, that means that you can buy an ebook, change the title, change the cover and add your own name as the author. From there, you can then sell the product without ever having to mention the original creator, thereby generating more profit, strengthening your brand and improving engagement with your audience. It’s the perfect business model in many ways because you don’t need to spend lots of time or money developing your own product and yet you get all of the freedom that would normally come from having something of your own.